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Make Your Small Business Stand Out

By Ed Slattery

If you are self-employed or the owner of a small business, you know how difficult it can be to get your potential customers to view you in the same light as your larger competitors, especially if you work out of your home.  Fortunately, some of the perception can be changed with a few simple business tools.  Today, I am going to deal with one in particular, the business phone system.

I personally have found a great solution for managing and routing my call traffic.  This is very important to me.  I need to be able to project a professional image to my potential customers while keeping overhead to a minimum.  Therefore, I use a virtual phone system with an auto attendant and call forwarding.  When a potential customer calls my toll free business number, they are greeted and given options by the auto attendant.  Calls are then forwarded to my cell phone where I can choose to answer or let it go back to the options menu so the caller can leave a voicemail, browse the company directory or contact another individual in the company.  This works great for me since I am seldom sitting at my desk.  Also, it gives me the opportunity to field calls during the off-hours if I choose to.  The entire system is adjusted and maintained with a small piece of software that is downloaded onto one of our computers.  Once I worked my way through the short learning curve, recorded the various menu options and set up the forwarding instructions, I was in business.

If you need a phone system as badly as I did, but don't want to buy any equipment, then you should really check out Ring Central.  It works for me.

RingCentral Virtual PBX

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